For Spring 2023, Coolibar unveiled a collection bursting with tropical-inspired prints and vibrant colors, evoking the essence of a beachside escape. Inspired by these designs, I developed a campaign centered on the theme of returning to a place of happiness, leading to the headline “Return to Paradise.” This gallery highlights the campaign I art directed and co-photographed, blending dynamic studio shots with vibrant location imagery to bring Coolibar’s collection to life.
Contributions: Campaign Strategy, Photo Art Direction, Copywriter, Photographer