Following the pandemic the world was eager to reconnect and explore, creating the perfect moment for Coolibar, a leader in sun-protective travel and leisure apparel.
Drawing on this renewed excitement for travel, I crafted a campaign for the Fall/Resort 2022 catalog that captured the essence of a day in the life of a couple traveling to California to reunite with family and friends. This gallery showcases the campaign imagery I art directed and the copy I wrote, bringing the story to life.